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freya mackinlay's avatar

Interesting! I feel the rise in reliability culture is largely due to online filter bubbles (in social media apps, streaming programs, new sites etc) which narrowly tailor content to our 'personality'. this 1. heightens our sense of 'uniqueness' (e.g when spotify says 'playlist curated just for you,-insert name- ) and 2. contributes to the idea that our consumption choices are central to our identity. This is exemplified in a comment such as 'this shirt is SO you' or 'i don't want to go to this pub, it's just not me'. The notion that consumption=identity is acted out, for example, when we read only the one genre of book that we ‘like’ or one we see as 'popping' on booktok. The sense of uniqueness (which is already rampant due to the Wests' culture of individualism) then makes the idea of relatability VERY appealing. The feeling of something being relatable feels good on the surface because it reinforces who we (think we) are as an individual; thus fostering a sense of comfort. This isn't an inherently negative thing, but I do think the current pervasiveness of reliability culture is actually undermining our ability to be open minded. If someone is not ‘relatable’ to us, we write them off as ‘different’ and kill the chance to actually have a meaningful interaction with someone or about something beyond our comfort zone. Reliability is something of a surface level ‘connection’, It does not challenge us because its concerned only with what MIRRORS the self. if we seek out only what is relatable we limit our ability for emotional resonance, as you both mentioned. I think it’s dangerous personally. We think of the new generation as open-minded and progressive, but I'm not so sure.. i blame algorithms and systems though, not individuals. what do others think? is there a positive side I'm overlooking?

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